Afra is a proud part of the AWS Group, headquartered in Dubai, UAE. Founded by Mr. Abdulwahed Bin Shabib, AWS has built a diverse portfolio of successful brands across multiple industries, including supermarkets, hypermarkets, groceries, and catering, as well as non-food categories such as healthcare, real estate, and engineering.

Afra is one of the newest and fastest-growing brands under the AWS Group. Inspired by Japanese innovations, Afra was launched with the vision of providing high-quality, dependable, and affordable home electronics, appliances, and lifestyle products for modern households.

Our product range is carefully designed to combine innovation, reliability, and durability. From kitchen and home appliances to personal care, tools, entertainment, lighting devices, and more, Afra delivers solutions that add value to everyday life. Each product is built with ease of use, safety, and long-lasting performance in mind.